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Barstool Sports Bets That Live Event Coverage Can “Take Us Into a New Stratosphere”

Barstool Sports is set to celebrate its 20th anniversary in 2023. But what started as a voice-driven sports blog is betting that it can complete a transformation into a digital media power player, with live events, reality shows, podcasts and other entertainment fare. On Wednesday evening, Barstool executives and talent were set to make that […]

  • Digital

Paramount CEO: Advertising Market “Headwinds” Are “Short-Term” Problem

“While we clearly navigate some near-term headwinds in the macroeconomic environment, (the second quarter) shows we have the assets, strategy and ability to compete and win over the long term,” Paramount Global president and CEO Bob Bakish said in opening the company’s second-quarter earnings conference call Thursday. He later mentioned “some challenges” in the advertising […]

  • Business News

NBCU CEO: Ad Market Is “Choppy” But We’re Feeling “Really Good” About Theme Park Business

Jeff Shell, CEO of Comcast’s entertainment unit NBCUniversal, discussed latest advertising and theme parks trends amid economic clouds during the conglomerate’s second-quarter earnings conference call on Thursday. But just like in the case of rising inflation and other economic concerns, the picture remains somewhat unclear. Asked about the macro-economic trends’ impact on advertising, Shell said, […]

  • Business News

Hulu to Accept Political Issue Ads After “Thorough Review” of Ad Policies

Hulu will now accept political issue advertising after parent company The Walt Disney Co. reevaluated its advertising policies. Disney unveiled the decision on Wednesday morning, saying that the new policy brings streamer Hulu in line with its general entertainment networks and ESPN+. “After a thorough review of ad policies across its linear networks and streaming platforms over […]

  • Digital

Disney+ Ad Tier, Live Sports Help Drive Disney’s $9B Upfront

The Walt Disney Co. says that it closed its best upfront in the company’s history, with streaming and live events like sports helping to lead the way. The company says that it received commitments totaling $9 billion, 40 percent of which was earmarked for digital and streaming. Disney’s upcoming Disney+ ad tier, joined by Hulu […]

  • Business News

Christopher Meloni Bares All in Peloton Ad Honoring National Nude Day

Christopher Meloni is poking fun at his own predilection for working out in the buff with a newly released Peloton spot. In the minute-long video created by Ryan Reynolds’ marketing agency, Maximum Effort, and shared to social media Thursday, the 61-year-old Law & Order: Organized Crime actor promotes the Peloton App. Timed to National Nude […]

  • Lifestyle News

Former STX President Sophie Watts Joins Board of Ad Tech Firm Ryff (Exclusive)

Former STX Entertainment president Sophie Watts has joined the board of Ryff, a startup in the increasingly crowded virtual product placement space. Watts is expected to help promote Ryff’s tech, which allows for products to be inserted digitally into footage that has already been shot. The company is banking on her Hollywood bone fides to […]

  • Digital